Do Your Videos Target the Right Audience?
Reaching your target audience is one of the more important parts of marketing. When it comes to video, it's not just about who sees it, but how they respond to it. So let's talk about some ways your videos can be used to engage the right audience. Know your audience My first job out of college was making training and marketing videos aimed at college students. Perfect! But what was less prefect was that my boss had no idea what "kids these days" were up to. I was asked to use