TikTok is a prominent social media platform that can help you gain exposure for your brand through your videos. It can be tricky trying to figure out what kind of video is best to showcase your brand. Here are three videos you can make to promote your brand and businesses on TikTok.
1) Create an Intro Video as your first TikTok video
One of the most common and useful videos are intro videos. These are short and direct videos that tell viewers everything they need to know about the products and services of your business. Intro videos are important because they set the tone for your brand and the rest of your content. This will help your audience experience and understand your brand. Make sure to only include important details that aren't too specific to just one product, but to your business as a whole.
2) Create a BTS video of creating your products
BTS, or 'behind the scenes,' videos are a great way to connect and engage with your consumers. Behind the scenes videos let your audience see the process behind the product or service. Take this opportunity to showcase all the hard work you put into your business. It's a fun way to make your audience feel included in your brand. Share BTS moments of triumph and of failure. Did a batch of cookies come out wrong? Post a video about it! Including your audience is a great way to connect with them (while still telling them about your products).
3) Use Trending Sounds that relate to your brand niche
On TikTok, it's easy to get caught up in the trends. While these shouldn't be the only videos you make, using popular sounds can help your videos get more views. A trending sound is typically a snippet of a song or a cool catch phrase that has become so popular that the algorithm is favoring videos with those sounds. With TikTok, it's possible that the sound will make the video go viral before the content does. Pick something catchy and fun that represents your brand image. There are a lot of ways to use trending sounds, but don't just hop on the next dance craze bandwagon. Make sure you can relate the trending sound back to what your brand has to offer.
Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv