Effective use of high-quality corporate video is one of the top ways to grow your business. The social media boom has given way to new waves of video marketing, and it's important that your brand stays on the pulse to utilize the best corporate video strategies. In order to do that, you'll need to find yourself a reliable videographer who shares your vision. Keep reading for our top tips on what to look for when hiring a corporate videographer.
1) Experience with the Specific Type of Corporate Video
There is a huge range of content that can be considered "corporate video." It's imperative you hire a videographer who is well-versed in the specific type of content you want to create and that the vision is clear. First, you need to decide what type(s) of videos you're looking to make. While most brands can benefit from a variety of videos, not every corporate video will be a good fit for your company. Here are just a few types of videos projects that brands can utilize:
If your business hold conferences, fundraisers, or days of service, you may want to hire a videographer to capture your corporate live event. With video, you can give others a taste of the event and create interest for any further events you may be planning. Conference live streaming is also a great way to get more people involved in your event.
Corporate videography is perfect for training and recruiting content. Depending on what you're looking for, training videos can be anything from simple voice-overs with slides to on-location shoots with actors. Utilizing video for training is a great way to ensure every employee gets the same information, and it's easily reviewable.
All brands and businesses can benefit from an About video. About videos tell your business's story and live on your company website. They're the perfect way to put a face to a name.
Customer Journey videos are a great addition to About videos. The customer journey is how your clients interact with your brand. This type of video is perfect for service based companies that have a lot of client interaction.
We also highly recommend working with a corporate videographer on your business's social media videos. These are distinct from other forms of corporate video because they are typically 15-60 seconds long and are specially-formatted to build brand awareness on social media platforms.
It's important to find a corporate videographer that has experience in the specific type of videos you are looking to create. Because we at Angela Wolf Video specialize in corporate video, we have experience in all the above types of content! When talking with a corporate videographer, share an example of what you want your video to look like, and be sure to check out past examples of their work.
2) Where are They Located?
When looking or a corporate videographer, we highly recommend staying within your local area. While it's common for video teams to travel, doing so eats into your budget and complicates logistics. In addition to supporting your community, working with a corporate videographer near you often simplifies the entire process and opens up more possibilities. If you're not able to film your corporate video in office/on location, a local team can either provide or recommend a nearby studio space. Filming your corporate video in a studio can also streamline the process for both you and your videographer. Additionally, working with a video team near you makes it easier to schedule reshoots or multiple sessions.
3) What Services do They Provide?
As a corporate videography team, we have had clients looking for the entire package of services that we provide--writing scripts, hiring talent, filming, and editing. We've also had clients who only want raw footage and they handle the rest. Make sure you find a corporate videographer that offers the specific services you need. While we at Angela Wolf Video can provide raw footage, we often advise our clients against DIY-ing their video edits. Unless you have a professional on staff to edit the video, raw video footage is large and cumbersome to work with. It's kind of like hiring a professional baker to prepare just raw batter because you "have an oven at home." Sure, you could bake the batter in your home oven, but the finished product wouldn't even come close to what the professional would be able to make. In the same way that high-quality ingredients don't guarantee a high-quality bake, professional footage alone won't necessarily yield a professional finished video. Hiring a video company guarantees that your corporate video is professional, polished, and accurately represents your vision.
Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv