You spend the time and the money to create a video. It goes through the harsh editing process. Finally you have a polished piece ready to share on all of your social. You reach your target audience, they watch your video, and then ... nothing. You shared your message, but did you tell your audience what to do next? The Call to Action is the most important component of your marketing video. What should your audience do? First and foremost, your Call to Action should tell your