We frequently talk about establishing an online presence to further your company/brand, and YouTube is a highly effective platform to do so. But there are such a wide variety of types of videos to be made, you may not be sure where to get started. Never fear! We're here to help. Check out our guide to the best types of YouTube videos to create to grow your channel and company!
1) How-To/Tutorial Videos
Think for a second: What do you do when you have a question about how to do something and don't know anyone to immediately contact for the answer? You Google it. Relevant YouTube videos appear at the top of the page, and you scroll to find what you're looking for. Searching for online how-to's has definitely become the go-to solution in situations like these, and even just in general. When potential clients or customers want to teach themselves more about how to do or use something, they'll likely be searching it online. By utilizing your YouTube platform to make tutorial videos, you're establishing your presence to an audience who has questions that you, specifically, can answer. There are two different approaches here: Services and products. If your company is service-based, you can create how-to videos about the services you provide. For example, accountants could benefit from making videos on how-to's or "hacks" for saving money on taxes. This presents them as a thought leader without giving away the specific details of their "secret sauce." Next, for products, creators can make tutorial videos on various ways to use or get the most out of their products. Do you sell makeup? Create tutorials on how to achieve different looks with your products. More functional products? Make videos on the best ways to use your items and how they benefit the consumer.
2) Interview Videos
Trust us, these don't have to be as formal as they might sound. Interview videos are one of the top-ranking types of YouTube content, and they are made in a wide variety of ways. The key is to make your interview videos personal, informative, and relatable. The rest is entirely up to you! These types of videos also lend themselves well to establishing collabs, which can cast a wider net of viewers and consumers. How many times have you searched one specific person or brand, found something they worked on with someone/something else, then totally fell for that something else, too? Collaborating with another YouTube creator or business owner is one of the most effective ways to cross-market. Doing so allows you to target both your audience and that of your collaborator(s), reaching a new demographic to fall for you, too! We suggest using a format that is most conducive for both you and your collaborator(s)--is it easiest to meet in person to film, record via Zoom, or film each person's sections individually to be edited together? Additionally, you'll need to consider the length of your videos. Ideally, YouTube interview videos should only be 5-15 minutes long. In that time, they need to capture the attention of your audience, effectively communicate relevant questions and answers, and showcase your brand's personality.
3) Commentary/Reaction Videos
These types of videos are exactly what they sound like--the creator expresses their thoughts on a particular topic, video, or product. Think videos that critique movies or break down the creator's response to a particular concept or event. Yes, this is definitely very broad. But because of this, you can create commentary videos for just about any niche! These types of YouTube videos solidify you and your brand as a relative expert in your space. They can showcase your flavor of expertise, personality, and--potentially--how your items/services compare and contrast with the subject of your commentary. Are you a career coach? Make a video critiquing the latest "get rich quick" scheme. Do you make items? Make a video of your reactions to the best uses of your products. Believe it or not, commentary videos have the potential to exponentially increase your brand awareness. Hair stylist Brad Mondo became a YouTube personality and influencer by making "Hairdresser Reacts" videos. He built up his audience by creating videos providing commentary on existing YouTube hair tutorials (Mondo also makes how-to videos, like those mentioned above!). The brand owner now has over 7.5 million YouTube subscribers and uses his platform to sell his products. Never underestimate the power of a solid YouTube presence!
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