LinkedIn Videos: What Works on Social Media Video marketing has become an essential part of a strong B2B marketing strategy. According to LinkedIn's 2024 Marketing Benchmark, video is the predominant marketing content type, and video viewing on LinkedIn has increased 36% in the past year. When planning your video marketing content, it's crucial to know what works on social media. To stand out in a sea of corporate video, your content needs to be engaging, accessible, and inte