We suggest all small businesses hire a professional to do a one-day on-location B-roll shoot--capturing any transitional, establishing, or aesthetic shots that do not serve as the main action in your branded videos. That way, you have plenty of these shots to use throughout the year and keep all of your branded videos looking consistent and professional. Keep reading for more on why every business needs B-roll footage on file. 1) B-Roll Boosts Engagement Think about the type