How Philadelphia Businesses can Prepare for the World Cup The FIFA World Cup comes to Philly this month, with the first match set for June 14. This means we'll have a ton of new people in the area, making it a fantastic opportunity to build connections and expand your brand's reach. As the city celebrates with a 39-day FIFA Fan Festival, be sure your Philadelphia small business joins in on the festivities. Not sure where to start? Keep reading for our simple tips on how your