Why Collaboration Videos are a Must
Putting out new branded videos on a regular basis can be time consuming and expensive. But in today's digital world, consumers expect a never-ending stream of content. That's why Collaboration Videos can be your best friend. Here are our three reasons why you need to partner with someone to create shared branded content.
Split your expenses in half
Videos take time and money. By working with another brand to create a shared video, you share the cost. The best partners are brands that go hand-in-hand with yours, while not being a competitor. For instance, if you are a clothing brand, a good partner might be a gym. Working together to create workout videos means both the gym and your athletic clothes are being highlighted in a single video.
Capitalize on each other's audiences
Finding the perfect video partner is more than just sharing costs. Collaboration opens up your brand to a new audience that already has a common interest in your products or services. If you are a produce provider, work with a chef to create cooking videos. This could open you up to an audience that is already excited about buying fresh ingredients, but might not have heard of your brand before.
Provide more value to your audience
Audiences watch videos for entertainment and content. By partnering with another brand, you offer double the value to your audience. This means your branded video feels less like an ad so your audience watches for longer. Longer video plays help boost your stats on social media.
Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv